social media in business 4000 small business yelp

If your competition actively engages its customers through social media, they have the advantage of being able to boast about that presence. While a small business shouldn’t copy every move that their competition makes, they should be mindful of where their competitors are at and what they’re up to. Social media keeps you a step ahead of your competitors. This isn’t exactly news to any small business already doing that, but those that think they can skip social media may be missing out on potential leads and an audience interested in investing in its products and services. Who are your customers? If you don’t know, social platforms like Facebook and Instagram can help you aggregate data and define your target market. Social platforms allow you to better understand your customers. You don’t have to be on every platform, but it’s helpful to have a few active accounts where you know your customers can be found.

The real-time advantages of social platforms allow your business to engage with your customers promptly. Mailing addresses, phone calls, email and contact forms on websites are all helpful, but if the customer has a quick question to ask or wants to share the good news about their order arriving earlier than anticipated, they tend to do this through platforms like Twitter and Instagram. When it comes to small businesses, or any business really, it’s better to have too many than too few methods for communicating with your customer base. Social media remains a valuable communication avenue. For example, providing stats and fun facts about the products you are selling or services that you are providing can prove to viewers your business is worth taking a chance on. Whether they favorInstagram stories or Facebook Messenger, businesses have options to express their creative side and showcase their expertise. Since there are multiple popular social platforms out there, that translates into more ways for small businesses to promote content. Social platforms help you promote content. It’s important to always include a link to your website on all of your social media platforms so users can easily access your website for further information. Giving users a taste of what your business has to offer through posts on your feed will intrigue consumers to want to know more about your brand. For instance, on Instagram, you can post the URL to your website in your account bio and direct users to this link via a post on your feed or story. Social media platforms allow small businesses to drive traffic to their website. Social posts drive traffic to your website. Those users are then able to share posts with friends, further increasing brand awareness. For example, data from Meta shows that 83% of Instagram users say they discover new brands while using the platform.

According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. Social media is no longer just a place to connect and socialize with friends and family. Why your business needs a social media presence Social media increases brand awareness.

Here are some reasons why a social media presence is essential for small businesses. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.Īccording to Statista, there are more than 4.59 billion active social media users today, and that number is expected to increase to nearly six billion by 2027. Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans.

Social media in business 4000 small business yelp