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Start by doing a basic Intellectual Property search across your specific industry according to class. This is optional, but an Intellectual Property search will help you determine whether there are any other existing companies with the same name, logo or slogan as you. There are two very important steps in registering your trademark:īefore you begin this step, it’s recommended that you do an Intellectual Property search.

Refrains from using three letter acronyms (example: Mrs, SEO, BRB).

Easy to remember and resonates with the target audience.

Features of a good TrademarkĮvery good trademark has at least one of the following characteristics: If you’re looking to register a mark that has any design elements in it like a logo or an illustration, you have to register it as a trademark.

If your wordmark consists of two or more words, you will get exclusive rights to your wordmark. You cannot have any designs or logos in this category. If you want to register a mark that only has words in it, it’s a wordmark. There’s two types of marks you can register: Who regulates Trademarks?Īll laws and activities related to trademarks are regulated by the National Intellectual Property Office. However, if you do have an unregistered trademark, you’ll then have to prove your business’s credibility. This comes in handy when you have a registered trademark because you won’t have to prove how reputed your business is. If someone infringes on your trademark, you can take them to court.

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Much like selling your trademark, you can also license it to other businesses for a fee. If the right time comes, you can sell your trademark since it is a registered asset of the company.Ī trademark also adds value to your business because it can protect your market share. The court will usually decide how the other party will have to compensate you for the damages done. You can do this to stop others from using your mark or to even claim damages. In case someone else uses your trademark, you can enforce your ownership rights at court whether it’s at criminal or civil court. No one else will be able use it other than you.

This will give you the exclusive rights to use and assign the trademark however you want to. Here are some of the main advantages of registering your trademark:Ī registered trademark is proof of ownership. Registering your trademark also lets your customers recognize your goods or services under a single brand name or identity. Since no one else can use your trademarks after it’s been registered, your brand will now be legally protected from being copied and misused. Advantages of registering a TrademarkĮven though registering your slogans or logos isn’t compulsory, it’s a very important part of protecting your brand. Once your trademark gets approved, the ™ or ® symbol will appear next to your design, logo or words. No one else will legally be allowed to use your company logo anymore. When you register a trademark, only you will be able to use it. What happens when you register a trademark?

Most companies have more than one trademark.įor example, Nike has trademarked it’s name, slogan and logo. This is mostly done by trademarking your company logo or signature. Well, a trademark is a sign that’s used to distinguish your business from everyone else.

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